ISO 20671:2019

Brand evaluation — Principles and fundamentals

Publication date: 11 mar 2019

95.99 Withdrawal of Standard 23 nën 2021

General information

Current stage: 95.99 Effective date: 23 nën 2021

Originator: ISO

Owner: ISO/TC 289

Type: International Standard

ICS: 03.140

Gjuha: anglisht

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Statusi: Shfuqizuar

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Scope

This document specifies the fundamentals and principles for brand evaluation, including an integrated framework for brand evaluation containing necessary brand input elements, output dimensions and sample indicators.
This document can be used in internal and external brand evaluation.

Life cycle

NOW

WITHDRAWN
ISO 20671:2019
95.99 Withdrawal of Standard
23 nën 2021

REVISED BY

PUBLISHED
ISO 20671-1:2021